NexGen Management LLC

Leveraging Twitter in your Multi-Channel Marketing For Your Business

In today’s challenging marketplace, it is critical that you stand-out from the competition and attract the attention of your prospective customers.

One strategy that we do not recommend is the Charlie Sheen “just go wild” strategy although there are reports that he is now being paid significant amount of money to “TWEET” certain products into his mass TWEET’s.

To be successful, you need to consider a multiple-channel strategy leveraging print and electronic/social into your media campaigns.

A 2008 study by InfoTrends, surveyed over 200 marketers who reported an improvement of 35% for multi-channel campaigns (print, e-mail, web landing page, Tweet’s) over single channel print-only campaigns. A multi-channel campaign is also more effective than a single channel elec­tronic approach. 

InfoTrends also found that personalization further improved campaign performance: marketers reported an average improvement of close to 50% for personalized multi-channel campaigns over print-only campaigns.

The conclusion is that you should consider leveraging and integrating the new "electronic media" into your business marketing efforts.  But you need to do it in a professional way which will support and enhance your Brand.

 NexGen Management is a specialist at integrating your business operations and processes with your electronic media programs.

_______________________________________

CHECK OUT OUR BLOG:

http://nexgenmgtnj.com

This month we offer 6 (six) tips to help you to attract, and keep, a following on Twitter

1. Fill out your profile. When you set up your Twitter ac­count, choose a Twitter handle as close as possible to your business or professional name for easy recognition. Fill out your profile with your name, website link, bio/about you, company name, and maybe a line or two regarding what you plan to tweet about. Upload your photo or logo to complete the profile.
2.  Follow me, I’ll follow you. Looking for followers? Find your friends and business associates and follow them. In turn, most will follow you. Follow companies and professionals you respect. Smaller ventures will likely follow you, and you may pick up some of their followers. You can ask for introductions to your friends’ and associ­ates’ followers as well.
3. Advertise your Twitter handle. Your Twitter han­dle will be @YourTwitter­Name. When you update any of your marketing material (business cards, letterhead, brochures, etc.) don’t forget to add it in. Add it to your email signature too!
4. Use the widget on your website. Twitter, LinkedIn, FaceBook, and other online social media companies, offer widgets for your website. These allow you to pull your feeds onto your website and increase your “findability” on the WEB. Twitter’s can be found at: twitter.com/goodies/widgets.
5. Avoid constant self-promotion. The amount of time you spend singing your own praises should take up no more than 10 to 20% of your posts. Focus 80 to 90% of your tweets on sharing information such as interesting and pertinent article links, tips, photos, quotes, buzz, and general info. By offering tips and how-tos’, you can “advertise” your expertise and demonstrate your knowl­edge. Some business owners also like to tweet about their other pas­sions, like sports or fash­ion, but avoid going too far off-topic. Remember as a business professional you need to reinforce your “company BRAND”.
6. Retweet! Occasionally, if you see a tweet from someone you think would be worth sharing, you can retweet it— FYI :this is like forwarding an email. You will have shared useful information with your followers and given a thumbs-up to the person who shared the original tweet. If that person is not a follower, he or she might become one. Be careful not to overdo the retweets—you need to add your own value.

Remember, to successfully leverage Twitter into your business marketing programs, like any professional networking activity – it is a 2-way effort, help others and they will help you!