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Flanders, NJ 07836
ph: (101) 973 927 5446
fax: +862.219.7127
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Leveraging Twitter in your Multi-Channel Marketing For Your Business
In today’s challenging marketplace, it is critical that you stand-out from the competition and attract the attention of your prospective customers.
One strategy that we do not recommend is the Charlie Sheen “just go wild” strategy although there are reports that he is now being paid significant amount of money to “TWEET” certain products into his mass TWEET’s.
To be successful, you need to consider a multiple-channel strategy leveraging print and electronic/social into your media campaigns.
A 2008 study by InfoTrends, surveyed over 200 marketers who reported an improvement of 35% for multi-channel campaigns (print, e-mail, web landing page, Tweet’s) over single channel print-only campaigns. A multi-channel campaign is also more effective than a single channel electronic approach.
InfoTrends also found that personalization further improved campaign performance: marketers reported an average improvement of close to 50% for personalized multi-channel campaigns over print-only campaigns.
The conclusion is that you should consider leveraging and integrating the new "electronic media" into your business marketing efforts. But you need to do it in a professional way which will support and enhance your Brand.
NexGen Management is a specialist at integrating your business operations and processes with your electronic media programs.
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CHECK OUT OUR BLOG:
This month we offer 6 (six) tips to help you to attract, and keep, a following on Twitter
Remember, to successfully leverage Twitter into your business marketing programs, like any professional networking activity – it is a 2-way effort, help others and they will help you!
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Flanders, NJ 07836
ph: (101) 973 927 5446
fax: +862.219.7127
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